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Foreign to Domestic:
ground up branding + site design


Working on this project even made me want to travel! Foreign to Domestic approached me as a brand new business, requesting my guidance and creativity in all aspects of the project.

I created a brand guide, logo, business cards, postcards, and a responsive website that enables clients to explore itineraries and book trips through Foreign to Domestic’s services.

foreigntodomestic.com

role
creative director, UX + website designer

tools
Squarespace, HTML/CSS, Illustrator, Photoshop

timeline
3 months

 

process + concepts

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The Need

Foreign to Domestic needed everything – a brand identity and a website. They wanted to showcase their rich travel services which include custom and existing itineraries, hosted trips, constant trip support, and everything in between required for a successful trip.

Items designed:

  • Logo – stacked and horizontal (for social media)

  • Color palette – that showcases their favorite places they’ve travelled to

  • Brand guide

  • Business cards

  • Marketing materials

  • Website – fully responsive with expansive imagery

 

 

Concepting

I experimented with different color palettes, using photography from the owner of Foreign to Domestic. She sent me images of some of her favorite travel locations, so I pulled colors from these photos. The focus was on natural colors that felt clean, organic, and trustworthy.

 
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Initial logo concepts utilizing the above color palettes, highlighting the feel of the Mediterranean.

 
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Final Logo + Color Palette

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Mobile

 

Exploring destinations

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Easy quote requests

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Minimalist blog


 

Desktop

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