Digitized Designs and Problem Solving
Using a subtle background color, the emphasis was on the brightly colored illustrations. Giving slight texture to the illustrations gave them a more rustic, wholesome appeal. The reddish coral hue spoke to igniting the appetite, and the dark blue reflected a sense of familiarity and loyalty.
User Testing Problem Solving
One of the biggest questions we tackled was how to enable parents to pay for multiple kids and adults at once since wands individually store the orders.
We decided that in the very beginning of the flow, parents would select the number of wands/meals they are paying for. We had tested it at the end with a couple users, but it made parents feel more comfortable to do this step at the front of the experience.
Through user testing, we also found that parents were uncomfortable letting their kids pick the additional bowl ingredients because they were worried they would end up paying more (and for something the kids likely wouldn't finish).
We changed the design to have 2 options, a vegetarian and omnivore bowl, each with a set price. Parents made this selection right at the beginning, so they felt more comfortable with their kids making autonomous choices after this.