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Above Endo: content, visuals, ux + web design


Endometriosis effects at least 1 in 10 women. When exploring resources and reading through stories of women suffering with this disease, I noticed a huge amount of negativity as well as confusion, especially a lack of easily accessible resources that cover all aspects of healing.

Having personally battled with endo (and found a way through the pain), I wanted to collect the positivity, the journey that does have a light at the end. This site is still evolving, and I hope to see it touch the lives of not only those women with endo, but also the lives of anyone effected by this frustrating illness.

aboveendo.com

role
designer
of
everything!

tools
Squarespace, Illustrator
Photoshop

timeline
6 months

 
 
 

 
 

The Process

  1. Idea born

  2. What to include

  3. Researching existing sites + resources

  4. Listing out key opportunities based on research

  5. Building out the site architecture

  6. Writing content

  7. Creating visual style guide + branding

  8. Creating survey to get input from women with endo

  9. Reaching out to community groups to capture stories

  10. User testing site

  11. Adapting changes

  12. Spreading the word!

 
 

Important Notebook Ramblings


 

Visuals: Color time!

I wanted subtly feminine colors. A slight retro mod appeal. Primary colors with dusty hints. A look that could stand out without yelling too loud.

The logo needed to be simple, stating and showing the mission within it. Something that was recognizable from a quick glance, that would easily be transferred onto a shirt or beanie (if I decided to make some merch).

 

Moodboard making is definitely a fav hobby of mine. And picking out colors is really soul satisfying.

 
 

Taking a Look at the Site Now

 
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Treatments overview page

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Sample of treatments page block

 
 
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The homepage

See it all here: aboveendo.com