Above Endo: content, visuals + UX
Endometriosis affects at least 1 in 10 women. When exploring resources and reading through stories of women suffering from this disease, I noticed a huge amount of negativity as well as confusion, especially a lack of easily accessible resources that cover all aspects of healing.
I wanted to shift the story, focusing on growth. This site is still evolving, and I hope to see it touch the lives of not only those women with endo, but also the lives of anyone affected by this frustrating illness.
aboveendo.com
role
ux designer | visual designer | content creator
Endometriosis has only recently started to get some understanding from the greater populous. However, many people still don’t know about it, and finding an easy source of information is hard. There are a number of info sites for endo, but many don’t paint a full picture. There’s also a lot of fear associated with endo, and I wanted to create platform to help women and those affected feel more in control with more hope.
Why this project matters
The Process
Idea born
What to include
Researching existing sites + resources
Listing out key opportunities based on research
Building out the site architecture
Writing content
Creating visual style guide + branding
Creating a survey to get input from women with endo
Reaching out to community groups to capture stories
User testing site
Adapting changes
Spreading the word!
Important Notebook Ramblings
Visuals: Color time!
I wanted subtly feminine colors. A slight retro mod appeal. Primary colors with dusty hints. A look that could stand out without yelling too loud.
The logo needed to be simple, stating and showing the mission within it. Something that was recognizable from a quick glance, that would easily be transferred onto a shirt or beanie (if I decided to make some merch).
Moodboard making is definitely a fav hobby of mine. And picking out colors is really soul satisfying.
Taking a quick look at the site
Emphasizing the stories, using welcoming language, and working to change the face of endo.
Treatments overview page
Sample of treatments page block
