I always start a project from a place of inquiry followed by exploration. This focus leads to generating interview questions, diving into readings on the topic, or taking a walk with an open mind. I allow the process to be fluid; if I unveil insights that open a new door, I flow where the energy is moving. Once I’ve grounded myself in a strong “how might we” statement, I initiate ideation and prototyping. Nothing beats free hand scribbling ideas on a piece of paper to ignite the prototyping process!

From rough, hand drawn sketches to higher fidelity prototypes, I continue the flow of inquiry, asking questions, testing with specified audiences, and making tweaks along the way. The exploration and experimentation takes me to dialing in pixels, driving in the final screws, and tying it all together with a story ready to be shared.